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Allman Communication for Evergreen Garden Care

Evergreen Garden Care was formed in 2018, following the acquisition of the European and Asia-Pacific operations of Scotts Miracle-Gro.

The business is a leader in garden consumables and operates primarily in the UK, France, Germany, Austria, Poland and Australia. Its leading consumer brands include Fertiligene, Roundup, Miracle-Gro, Substral, Pokon, Osmocote, Weedol and Levington. Its products are available in leading retailers such as B&Q, as well as in independent garden centres.

An industry leader in the lawn and garden care market, Evergreen’s new leadership team was keen to ensure that its 800 employees, were fully aware of and engaged in the businesses new ambition, strategy, values and goals.

They appointed employee communication specialist Allman Communication to support them in shaping and sharing an engaging story that would engage and excite colleagues. Working in partnership with Allman, we developed a visually engaging campaign, that not only delivered clear communication during the launch, but has also been applied effectively to subsequent communications including an employee survey, an HR handbook, employee email campaigns and a regular employee newsletter.

Read more about Allman Communication and their internal comms offering here.

What we did

Campaign visual identity
Animated film
Bespoke illustration
Presentation materials
Printed collateral
Branded email templates

Evergreen Garden Care

Evergreen Garden Care

Evergreen Garden Care

Evergreen Garden Care

Working in partnership with Allman Communication, we developed a visually engaging campaign, that clearly delivered on Evergreen's need to ensure all staff and stakeholders were actively engaged and informed.

Evergreen Garden Care

Evergreen Garden Care

Evergreen Garden Care

The hugely successful and well-received campaign was implemented globally, with materials delivered in English, French, German, Dutch and Polish.

Evergreen Garden Care

A collaboration between Studio Tom, Dick & Harry and Allman Communication